What Are AdWords Qualified Companies?
AdWords is one of the most popular PPC platforms around today. It allows internet marketers to display relevant ads on a search engine result page (SERP). When someone searches for a product or service that is related to what you are selling, your ad may appear on the right side of the results page. If a visitor clicks on your ad, you pay Google a fee called your bid price. However, a Google AdWords Qualified Company is required to have a minimum spend on your campaign.
A Google AdWords Qualified Company will minimise your ROI and here’s why it’s so important for you to select a Pay Per Click (PPC) managed company who are highly qualified to oversee your online ad campaigns. Google run an ad programme called AdWords. AdWords are the text ads displayed on Google search results pages. There are two types of adverts – sponsored links (often called Sponsored links) and general text ads.
AdWords campaigns are run by qualified companies called AdWords account managers. To make a profit from PPC advertising, your ad must be well targeted towards your audience. You can target your PPC advertising campaigns by geo-locating your customer base or using phrases like “used cars in Austin” or “motor parts in Boston”. Google AdWords account managers will ensure that your targeted markets are being targeted during your PPC adverts.
The second reason to use a Google AdWords Qualified Company is because it costs less than hiring employees and managing your own PPC accounts. It’s important for Google to have a high rate of click through rates in order to stay competitive in the business. Google AdWords is much cheaper to run than the other options available on the internet so using a qualified company to advertise via Google AdWords is essential for Google. Most AdWords campaigns last for a few months whereas PPC advertising campaigns can go on for years. Google has recently launched an AdWords fundamentals exam, which is designed to help you become a successful AdWords account manager.
You don’t need to be a computer genius to pass the AdWords fundamentals exam. You will be provided with test questions to make it easier for you to pass the test. There are also practice tests included within the AdWords download. If you fail the first time, you can always try again but the first failure indicates that it may be hard to become qualified on this basis. It isn’t easy to become qualified on a pay per click basis so this is why Google AdWords offers a money back guarantee.
The third reason to use a Google AdWords Qualified Company is because it will allow you to target specific groups of people. For example, you can target only people with a particular age group, gender or income level. A qualified company will have professionals who know how to target these demographics and they will be familiar with the terminology and general dynamics that are associated with pay per click marketing. The last reason to use a Google AdWords Qualified Company is because a Google AdWords campaign can be managed from the head office. This means that the management of your adverts will be located in the USA or the UK.
There is a high degree of confidence in the Google AdWords Qualified Company certification process. Hundreds of adwords qualified company teams have been put together by Google in order to ensure that the quality of their advertisements is as good as it can be. The certification process is put in place to make sure that everyone who works with adwords campaigns is as professional as possible and it also helps to instil some confidence in new members of the advertising agencies who are just starting out.
Many agencies feel that the Google AdWords Qualified Company certification process isn’t as stringent as it should be. They feel that there are too many loopholes in the system and that some of the points set down are not difficult to meet. The main difficulty is that Google is not putting a limit on the number of campaign spots that any individual can have. Some of the companies that offer Google AdWords Qualified Company certification also have a zero turnover rate. This can work to your advantage because the more times your ad is displayed, the more times your customers will see your ad.