Pay Per Click Management Vs PPC Management
Pay per click management is not the same as PPC management. They are different. Different names for the same things.
In the world of PPC management, you have the client, the search engine, and the advertiser. There is a connection between them. In pay per click management, you have the campaign manager and the bid manager. But, in the end of the day, the money is in the campaign.
I’ve worked with a lot of companies that have trouble with payment processes. Sometimes you will find a good plan, and sometimes you’ll find a bad one. But most of the time, you have a good plan. But there will be some people who have a bad experience in payment.
The reason why a pay per click campaign has issues with payment processing is because of the nature of the internet. It can take an entire day for a payment to be processed. And then the bank will put the money back on the client’s account the next day. It’s been done so many times.
But if you pay per click management, the whole time you’re waiting for the money to be deposited, the customer is paying. They can’t wait. So they place the ad, they click on it, and the money comes through.
And then there’s the issue of consistency. Pay per click campaigns can vary significantly in how much you are paying or the cost per click, so there can be some slight changes between your ads.
Next is that in a pay per click campaign, the bids are based on what people see in a search. The words and phrases are checked against the content of your website. Sometimes you might have hundreds of visitors to your site. And so the price per click might be a thousand dollars, but if you’re only getting five clicks a day, your bid might only be one cent.
That’s where the cost per click differs from a pay per click management plan. In the pay per click management campaign, you might get a thousand viewers. If they all clicked on the ad, then your cost per click might be two cents.
So when you compare PPC management and pay per click management, the difference is that PPC management is more dynamic. You can change your terms and conditions and the way you manage your campaign all the time.
Another advantage to pay per click management is that it works best if you choose to be “sticky”. PPC management would be like having a get well soon, pay per click management is like keeping your friends close by.
Your ads don’t need to be set up based on similar keywords, which is easy to do with pay per click management. And they can be optimized for the traffic you want to target.
So in the end, pay per click management is best for those who are looking to manage their campaigns once a month, but the best choice is PPC management. It is more flexible, more variable, and it can keep you on top of your competition.