Depending on the goal you are trying to reach, a good campaign can add major value to your advertising budget. A badly managed campaign will become a huge money-sink.
The purpose of this six-part article series is to give you some useful tips we have acquired over the years of combined AdWords campaign management expertise. I’ll outline my favorite tips for those who want to start an AdWords campaign quickly. For the experienced AdWords user, I’ll provide a few more advanced tips.
Keywords that are easy to remember and have a specific meaning can help you get more targeted traffic. You don’t need to be a technical genius to figure out how to type in those keywords in the Google search box. The most effective use of keywords is in your AdWords ad copy.
Keywords in your AdWords ad will be key to the success or failure of your AdWords campaign. Your ad should be informative and relevant. It should also be optimized for particular keywords.
In the AdWords interface, click on “AdWords Tools” to access the AdWords Editor. This tool helps you manage all your ads in one easy to navigate interface. You can choose between several ad types, such as text ads, video ads, landing pages, pay per click ads, email campaigns and other advertising options.
You can also customize your AdWords ad layout by changing the text that appears on the page or by using graphics. You can make your ad appear in the search results page, your first results page, your new ads page, and even in your home page.
You may also want to make use of other tools, such as the AdWords toolbar to create interesting banners that will bring in your targeted audience. Make sure to choose creative AdWords ads with compelling titles and headlines and keep the headline concise and easy to understand so that it stands out.
In order to get the most out of your AdWords campaign, you have to spend time and effort managing it. If you try to do too much at once, you may be overwhelmed and have to deal with many issues at once. It takes time to build a large amount of traffic to a website and that time could be better used working on other aspects of your website. So, take action now and start managing your own AdWords campaign.
It’s important to be organized when managing your AdWords campaign, as it’s very easy to get sidetracked and end up doing something else altogether. Also, don’t give up when you see that your first few attempts to drive targeted traffic into your site are unsuccessful.
If you have tried every single approach to drive traffic to your site using AdWords, but still no results, you should consider trying another method to get your site noticed. There are many other ways to drive traffic to your site. Try creating a blog post or article based on a popular search term and submitting it to article directories. This approach will give you much needed exposure, and it also increases the chances of you being listed in Google’s organic listings.
One final suggestion that can increase your chances of getting your site listed in Google is to start writing articles for article directories. You can use these articles to build back links pointing to your site.
While this does cost money, in the long run it can save you money on AdWords as well as a ton of hassle when you’re done with writing the articles. You don’t have to waste your time finding article directories, or worrying about whether your articles will show up in search results.
The last tip for your AdWords campaign setup is to optimize your articles. Most successful AdWords publishers will write hundreds of articles each month, which will not only help build back links to their sites, but will also provide fresh, unique content on a regular basis to the Google AdWords system.