Local PPC Management is now a dominant force not just in today’s digital advertising landscape but also for the past several years. The growth of this service has been a steady one, with many companies and even individual web publishers seeing great results and even increasing traffic. The reason for its popularity is simple: it works. The results are clear and effective. And best of all, its success has not only been achieved by a select few publishers and websites but by almost every company that uses the medium.
Local PPC or pay per click as it is also known, is the process of bidding on a slot on Google search results for a particular keyword phrase. Publishers bid on these keywords, which are typically relevant to their own business. Publishers who perform well in search results are rewarded with high-value adverts on their websites. The higher the bid price, the more potential customers are attracted to those websites, leading to increased revenues for the company involved.
What makes local PPC more appealing than other types of paid search campaigns? In simple terms, it’s easy to manage. Instead of being in charge of a global infrastructure, which can become expensive if used for national projects, a local company is able to operate and create its own unique system for managing adverts. That means there is no need for a large investment, especially since most of the tools required to manage adverts are offered as a part of a hosted campaign, meaning that you don’t have to spend a large sum of money to start seeing results.
Local PPC also offers a level of control, as opposed to other types of campaigns. Unlike other campaigns, you can control the design of your ads and adverts, which ensure that they’re better matched to your target market. You can also choose the number of times your adverts will appear, which can also affect your overall campaign performance. Finally, you have the opportunity to focus on improving the effectiveness of your landing pages. Optimised landing pages will have a higher conversion rate, which can make your overall PPC campaign more profitable.
With all these advantages, it’s easy to see why local advertising is becoming increasingly popular amongst local businesses. However, managing PPC campaigns isn’t always straightforward. Thankfully, there are a number of companies out there who offer professional advice and who can help you manage your PPC campaigns in the most efficient way possible. By outsourcing your PPC management to a reputable local company, you can ensure that your business gets the best service, which will allow it to enjoy increased sales and a higher return on investment.
One of the most important parts of a local business’s online marketing strategy is its inbound marketing channels. These include Google AdWords, Facebook Ads and local business directories, where you place your ads and target specific communities of buyers. These channels bring people directly to your website, which in turn drives them to your website and increases the chances of making sales. But how do you manage these ads?
Most local agencies offer a managed PPC account manager. This person will take care of everything that you need to know about placing ads, managing your campaigns and even cancelling ads that don’t seem to be performing. Once you have established your pay-per-click business goals and you have a strategy for targeting the exact demographic that you are looking to appeal to, you should have an account manager to help you with this process.
Managing pay-per-click ads is only one aspect of effective local marketing. A good local agency will also help you with your search engine optimization (SEO) efforts. SEO is important because it improves your chances of getting found by potential customers when they conduct a local search online. For example, if you run an auto repair business and have a website that lists your service location, along with a phone number and address, potential customers searching online for such services will likely use either your business name or your website’s link to find you. If you don’t manage your pay-per-click ads properly with an integrated SEO campaign, you could be wasting money on ineffective ad campaigns.