Google AdWords is a pay per click (PPC) marketing program that offers web publishers a way of generating revenues from their websites. Recently, AdWords, like all other PPC programs, have changed. How has Google changed it? In this article, we discuss what’s new with Google AdWords and how web publishers can take advantage of these changes. Is this really a completely newTPWA?
No. AdWords and AdSense have always been associated with Google, but with the advent of apps, these advertising programs have been moved into the web browser. Google AdSense is still based on the same model used by web browsers – advertisers will pay a publisher for displaying ads on the publisher’s site. Google AdWords on the other hand, now uses mobile applications as their standard advertising model.
AdWords has always been associated with pay per click advertising models. The new versions of Google AdWords now allows advertisers to show more than one advertisement at a time on the publisher’s site. This is called dynamic creative advertising, which allows advertisers to use the same model – display advertising targeting options, which are very similar to those used by web browsers – but to apply those campaigns to a variety of devices. That means more people can see the ads, and thus more exposure.
Web publishers may be used to using web beacons to collect information about where their readers are, but not so much with respect to advertising. As web publishers, it is important that we be able to track where our readers are at any given moment. Google has made it easy for us to do that with its advertising program called Google AdWords. AdWords runs on Google servers and web beacons are small packets of information sent back and forth between a Google server and each web advertiser. Google AdWords can be used by webmasters to help them increase the amount of traffic to their sites.
Dynamic creative web advertising services provide advertisers with the capability to run ad copies across a variety of devices and platforms. You can set up Google Ads account, which lets you sign in with an email address and ID to set up these ad campaigns. You can then use Google tracking systems to measure your click through rates, or CTR, on these ads. If you want to measure your conversion rates – how many visitors you have who have clicked on your ads – you can also do that. You can determine what percent of your visitors are making a purchase within a few minutes of clicking on your ads and also identify which of your ads is actually driving your conversion rates up.
Google tracks all of this data, including your click through rate and your CTR. All of this data is sent back to Google through their ad network, where marketers can access this information to fine tune their marketing plans. Each advertiser has a personalized ad set up for their individual needs, and the program works seamlessly with AdWords. You can use the advanced tracking tools available to identify not only the right keywords and the best placements for your ads, but also identify which ad versions and ad types are producing the most results.
Google’s other advertising product, known as web beacons, is another useful tool that can be used by advertisers. Web beacons are small devices which allow internet users to find websites without having to visit the website in question directly. They are often used in conjunction with Google AdSense, another of Google’s popular advertising products. Web beacons can be used to track the content of a site, but they can also be used for much more detailed targeting.
Google is always updating its products to provide more in the way of value to its customers. It is only natural that Google will want to gather more information from its advertisers in order to give more personalized advertising. As time passes and more people use Internet technology, more potential risk can be identified. The combination of the personal targeting, and the sophisticated targeting features of Google AdWords make this an exciting new era in online advertising. Combined with Google’s other products such as Google Analytics, this new product from the giant company looks to be an important part of a successful online marketing campaign.