Finding the best PPC service doesn’t have to be a pain. Instead, you should just walk through a simple step-by-step procedure so you can use it to hone in on your favorite PPC agency. And if that comes to be, awesome! Also, if you happen to be Search Scientists, well, by all means, be happy to assist you to optimize your ad spends, crush your PPC predictions, and crush your advertising budget.
It’s a good idea to check out several different agencies to get a sense of how they work, what their overall cost is, what their return on investment is like, and so on. A good thing to do is go to Google and type in “search for PPC agencies” and add the name of your favorite search engine. Once you’ve done that, you can browse their website and read more about their business model. You’ll probably see how they come up with their best PPC agency recommendations and maybe even strike up a conversation with some of the clients they’ve worked with in the past.
The best agency is only as good as the ad campaigns, it puts out. It pays to check into how many ads the PPC firm has produced and how many of those campaigns have converted. Look at the budget of the agency and how much money has been spent on those campaigns. It also pays to ask how much control you’ll have over what PPC strategies the agency uses. Will you be allowed to change anything? Will you be able to set keywords and focus groups?
Also take a look at the kind of services offered. Some of the best agencies will have digital marketing experts and SEO experts on staff. What does each offer? Are there things like email campaigns or mobile apps they’ll be able to provide to you? Is there a way to track your return-on-investment (ROI)? Once you’ve found the right PPC firm for your digital marketing needs, take a look at their client list and their portfolio of campaigns.
One thing you should be looking for is how responsive the PPC firm is. Can you reach them anytime you need them? What if you run a contest? How do you get the best agencies to respond to your contest? There are all kinds of things you should be asking when it comes to finding the best agencies out there.
The best agencies won’t put you in contact with an unrelated digital marketing company. That will cut you off from a lot of potential leads, especially since these firms specialize in different niches. If the PPC campaign you’ve recently launched doesn’t work for one particular audience, you need to make sure you’re targeting the right keywords and targeting the right audience. You also need to make sure you’re not wasting your money on campaigns that won’t help you achieve your goals. Look at the portfolios of the best agencies and ask plenty of questions to make sure they can deliver what you need.
Once you’ve identified the best PPC agencies in your area, it’s time to start looking at the campaigns they’ll be providing you with. This can be done by looking at their past campaigns and seeing how effective they’ve been. You also want to make sure they have good first-party data as well as tracking features built into their campaigns so you know where your PPC money is really going. Remember, you’ll be able to track which of your PPC ads is bringing in the most traffic so you know which ones to focus on. Also, if you find a great PPC agency and you know you’ll be able to work with them for many years to come, find out how easy it would be for you to request updates, either from your own end or from when they get new customers.
The best PPC agencies will let you do all these things, but in the end you’re still going to have to choose the agency you want to work with. As long as you find a good match with a reliable PPC advertising provider, your PPC campaign should end up being a success. Just make sure you don’t spend too much money on campaigns you may not be interested in, and always check on the kind of landing pages a good agency uses for their clients. If you find some landing pages that are not user-friendly, don’t waste your time with them.