Google AdWords is an enormously popular marketing technique that’s offered exclusively by Google. This kind of marketing is also called Pay Per click (PPC) and is when a business pays to have their site appear at the very top of the major search engine results pages (SERPs) for a particular keyword. The more traffic (visitors) you direct to your website, the more likely you are to make sales. Many small businesses use this advertising method to increase their online sales. With a Google AdWords campaign, you can start making profits immediately.
You may be wondering exactly how Google AdWords works. To help you understand the process further, let’s first look at the definition of PPC marketing. When you’re marketing via PPC, you’re paying Google each time someone clicks on one of your ads. It’s a great way to direct targeted visitors to your site, and Google usually pays you every time a person does this. However, before you sign up with a Google AdWords campaign, there are a few things you need to do.
The first step in creating a successful PPC campaign with google advertising company is to create an all-encompassing marketing plan. You’ll need to decide what type of ads will appear on your site as well as how much you’re willing to pay for them. Some internet marketers begin their PPC campaigns by purchasing prequalified traffic and placing it into their Google AdWords campaigns. Other marketers prefer to develop their own marketing plans and traffic sources.
If you choose to create your own marketing plan and traffic sources, then you need to choose the keywords you want to advertise under, along with the appropriate ads to display in these locations. One of the best tools any internet marketer has at their disposal is the Google Keyword Tool. This tool can help you identify profitable keywords that have very low competition and a large number of searches per month. When you create your own marketing strategies, make sure you fully understand how Google works and what they’re looking for in a website.
Once you have figured out what types of keywords will be profitable and low in competition, you’re ready to build your PPC campaign. Google allows you to manage your campaign through their online tools such as the AdWords Keyword Research Tool and the AdWords Content Network. Once you’ve created your own unique marketing strategy you’ll need to start choosing keywords to place in your ads. Keep in mind the keywords you use are only relevant to the content within your site. Google restricts the absolute highest number of keywords you can use per month. Generally they don’t impose any sort of keyword caps or limitations, but you should limit yourself to no more than one hundred keywords.
After selecting the proper keywords and keyword phrases that match your specific business and website, you need to start building a pay per click campaign. Google’s AdWords provides you with complete control over how much money you want to spend on this campaign. This is done through an account which you will create either online or within the Google search engines. Google allows you to create many different pay per click advertising campaigns using different ad groups.
With any advertising campaign it’s always important to test what’s working and eliminate it when it doesn’t. This is another area the Google AdWords company provides exceptional support for. If you find that your ads are not making you money you can quickly change them. Google gives you total control over the display ads you’re using within your marketing campaign. You can decide where you would like the ads to appear, when you would like them to appear and you can even choose to split your cost between pay per click and display ads. There are many great resources on the internet that can assist you in deciding which type of marketing is best for you and your company.
With all of these capabilities combined you can achieve great results. The Google AdWords company offers excellent support for businesses that need SEO assistance, pay per click advertising, search engine marketing tactics and creating multiple ads. If you need help with any aspect of your online business it can be obtained with ease through their online community. You can learn a lot from the different websites and forums that make up this great community.