In this article we look at some of the many management packages available and their effectiveness. We also investigate how the re-marketing campaigns are handled by these packages. The final report of this series will have further recommendations for those of you who are just getting started in the world of PPC advertising with Google AdWords.
The most important thing that one should know before investigating the various management packages available is what kind of services are included in each package? Most of the professional services available for the setting up of ad campaigns include the use of the full-service version of the software. Some of the other components that might be necessary to get up and running with pay per click campaigns include a complete keyword research tool and the capability to create ad copies. The choice between versions might depend on whether you are using pay per click campaigns to promote your products or if you are looking to promote services instead. You could also decide to use the full version when starting out and then upgrade to the paid version as your business develops and you find more success in your campaigns. The one downside of using Google AdWords to promote your product is that you will only have control over a limited number of keywords, which might be very important to your specific business niche.
Most of the top of the line PPC management packages include a full version of the Google Keyword Research Tool, which is essential to setting up pay per click campaigns. This research tool allows you to check competitor data and detect key phrases that are being used by competitors to attract new customers. You need to be very familiar with the various negative keywords as well as the ones that potential customers are entering when searching for your particular product. These negative keywords can be a great way of positioning your website in an effort to draw in visitors and increase conversions.
Most of the PPC management packages include tools for managing an unlimited number of ad groups at one time. Managing ad groups enables you to make the most of the largest advertising space available for your website. With so many ad groups available on your website it is possible to save money on your campaign while increasing your chances of getting traffic to your site. Being able to split test multiple ad groups gives you the opportunity to determine which one works best for your business niche.
One of the most important components of your PPC campaign is your adwords management fee which is determined by the size of your daily campaigns. Some people choose to pay the management fee monthly that allows them to make small changes to their campaigns. Other marketers choose to pay on a yearly basis. Whatever you decide to do, make sure you are prepared to pay the appropriate management fee every month. The monthly fees generally range between five and ten dollars per month and can be paid monthly or annually.
When you are selecting a provider for your PPC campaign there are several factors that you should consider. First, does the provider offer the tools necessary to manage your ad campaigns? A good provider will allow you to import and export your ad lists from AdWords or other paid marketing applications. This allows you to manage your keywords and the types of ads that are performing the best for your niche. Next, you will want a provider that offers extensive keyword research tools. Keyword research is an important part of making money with pay per click advertising so having tools that help you analyze keywords can help you make more informed decisions.
You should also look for a provider that offers complete monthly reporting and tools. If you run several campaigns a month, having the ability to view how each of them is doing and what the conversion rates for each area will give you a very detailed picture of how your PPC campaign is performing. You can also learn about how many visitors you have coming to your website. Many providers will provide this type of information along with the keyword research tools mentioned above.
Finally, in addition to the tools mentioned above, you want to find a provider that offers comprehensive training. You should not just be concerned about getting the latest techniques for managing your PPC campaigns but you should also be able to expand on the knowledge that you already have. AdWords and other marketing programs change frequently so you want to keep up with the latest methods and trends. A good PPC management package will train you on all of the latest methods and trends so that you can keep up with your competitors. Keeping abreast of industry trends will help you make more money in your PPC campaigns. Make sure that you choose a PPC provider that provides monthly reports, tools and training that allow you to stay up to date on the latest trends in the industry so that you can make more money with your PPC campaigns.