If you are new to internet marketing, PPC Ad Management is one of the most important tools for your business. Pay per click (PPC) advertising is an online marketing model employed on many search engines to provide more prominent and visible advertisements in the search results for a fee paid by the surfer. This type of advertising has exploded over the last 5 years. Businesses and marketing agencies have scrambled to create and put online campaigns that would best utilize this powerful model. PPC is also called Pay Per Click, Pay-per-view or Pay-per action.
With the explosion of PPC advertisements came an increase in digital advertising and a parallel increase in napkin marketing. Digital advertising is advertising that is displayed as being online only, rather than offline like traditional ads. Napkin marketing refers to promotional print materials like business cards, brochures, flyers and posters. The goal of print media is to generate interest and build brand recognition. The objective of digital media is to capture, maintain and grow that brand recognition with short bursts of exposure at specific times.
One of the keys to a successful PPC campaign is the creation of a well-targeted campaign. This begins with keyword research. Keyword research determines what types of ads are most likely to attract the target audience for your type of service or product. Keyword research can be done free from some search engines like Google. It can also be done using a keyword analyzer or software program.
A PPC ad campaign involves tracking how many times each of your ads is shown, how many times your ads are clicked and where in the search results the ad appears. Tracking these performance details will allow you to determine if your keywords are performing as you had hoped or if some changes are needed. The success of your campaign depends not only on the number of times each ad appears, but also how many times it is clicked. In order to determine this, you need to know which keywords your competitors are bidding on and try to outbid them.
Your campaign setup is more complicated if you want to incorporate pay per click advertising or pay per action advertising into your campaign. If your budget does not allow for pay per click advertising or in-house ad agencies, then you need to set up an independent campaign setup using Google’s AdWords. To do this, you will need to obtain a Google application key in addition to a valid email address. Once you have the application key and valid email address, you can create a new campaign.
There are three main benefits to PPC management services offered by third party companies. The first benefit is the reduction in ad spend if the ad did not bring you good results. The second benefit is that when you outsource your PPC management services, you get your own team of experts that are dedicated to your business goals. The third benefit is that you can receive technical support round the clock and for a very low price compared to the cost of running your own team. The bottom line is that it is a more affordable way to run your PPC ad campaigns.
PPC campaign management services should be outsourced when you have reached a critical mass of paying customers and your advertising management team is becoming overwhelmed with the number of advertisers trying to get in the game. Your keyword research tool is also more effective when it is run through an in-house team as opposed to an outsourcing company. This is because there is greater access to current information regarding keywords and their related websites. Also, the research tools and data are more accurate when it comes from a reputable third-party source. This is especially true in the realm of tracking down the latest competitor changes.
PPC management services should be considered if you are serious about running a successful PPC campaign. Without these services, you may be wasting money on ineffective ads, duplicate landing pages, and other mistakes. If you are serious about making money online through advertising, then outsourcing your PPC management services is the way to go. It will allow you to focus your attention on your actual business while the PPC professionals take care of the repetitive parts.