Google AdWords is a way for you to advertise your business without having to pay for advertising like you would with other pay-per-click companies. However, it is also a little confusing and complicated, so it s important to know exactly what adwords bid management is. By learning how it all works, you will gain the edge over other businesses and be able to bring in more money than you ever thought possible. In this article, you will make everything that you need to know concerning AdWords bid management absolutely clear so you can receive the best possible results from your AdWords campaigns. So, let’s begin.
First, what is an effective bid strategy for your keywords? Google AdWords offers three different strategies for you to choose from. These include the full campaign, which are what you would run if you have no knowledge of how to manage your keywords; the optimized campaign, which is when you use the right keywords to draw in high amounts of traffic but are slow in producing converted sales; and the content network which are used when you have plenty of relevant and interesting keywords to use but want something a bit more targeted. This last option, the content network, tends to produce lower amounts of conversions than the other two, but the amount of traffic you receive is higher and therefore tends to convert better.
So, what is involved in managing your keywords to create the best possible results? The first thing you need to do is learn about the entire process of bidding on Google. Bidding is just the act of selecting an ad that you think will perform well based on the keywords you have chosen. You create the ad using adwords scripts and then the ad gets placed into a variety of advertising listings that appear on Google. Depending on how you bid on the listing, you will either receive free advertising or paid advertising from Google.
The key to optimizing your campaigns is understanding how the bidding works. The best way to understand how the bidding process works and what you need to do to get yourself a low cost per click is to take a look at the Google Keyword Tool. The Keyword tool allows you to track the top performing keywords throughout the year along with the average cost per click. This information can allow you to see what keywords are bringing you the best results.
The next step is to optimize your ad with the right keywords. Your ad must include the specific keywords you want to use as well as general keywords that bring up your target market. It is imperative that you include these keywords in your ad so that when someone clicks on your listing the right keyword is used. This will maximize your chances of getting a targeted audience that is searching for exactly the product or service that you are offering.
Once you have keywords you want to use, the next step is to optimize your ad copy. Optimizing your ad copy requires you to be very organized so that the text is relevant to the listing you are creating. It should also be in an attention grabbing format so that it captures the reader quickly. Using high quality scores throughout the ad copy will give you a higher conversion rate because you will have a higher chance of getting a sale because of the immediate interest created by your ad copy.
The last step is the most important one and that is to set your bidding strategy so that it is effective. You can do this through setting your campaign to use quality scores or through setting a daily bid. You should also take the time to analyze your current campaigns to determine where you are excelling and where you may need some help. Once you determine where you are excelling you can then create a new strategy that incorporates these areas to ensure that your ad copy and bids are effective. AdWords Bid Management is a must for all internet marketers.
If you are not sure about how well AdWords are working for you, take the time to implement a few things into your marketing. The more you learn about AdWords the better off you will be. This is especially true if you are using pay per click or PPC ads, which are both highly effective and need to be well managed. I have created a free video series that explains all of the above information and explains why AdWords Bid Management is a highly recommended campaign management tool. Please check out the link below.